search engine optimization technique 7

CHAPTER 4


“How To Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization!”

I don't know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. Making big changes in ranking is primarily done by what is called offpage optimization.

Earlier I mentioned there were two types of search engine optimization.
1. Onpage Optimization
2. Offpage Optimization

We've gone over onpage optimization, so let's move on to offpage optimization which is what really makes a HUGE difference in your site's ranking.

Properly planned offpage optimization will make the difference between your website ranking #900, and ranking #1 on Google!

So, what is offpage optimization anyway? Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.




These include:
1. Which websites link to you
2. The number of websites linking to you
3. The Google pagerank of the website linking to you
4. The page title of the website linking to you
5. The anchor text used in the link linking to you
6. The number and type of links linking to the website that's linking to you.
7. The number of outbound links on the website that is linking to you
8. The total number of links on the website that is linking to you
9. Whether or not the websites linking to you are deemed by Google as an authority website.
10. The IP Address of the websites linking to you.
11. Plus some other things that we'll get to later...

In order to optimize our original website for the keyword "weight loss stories", we need to analyze the offpage optimization techniques of the top 10 ranked websites for our keyword.

Copy The Top Ranked Websites To Get A #1 Position

The goal here will be to copy exactly what they're doing, and then do things slightly better. We want to give Google exactly what they want, by making our offpage optimization as close to the top ranked websites as possible, but as I said, slightly better, we'll edge them out and rank better.

Let's change gears and analyze the top ranked website for the keyword, "diet information" because this is a much more competitive keyword that "weight loss stories" and it will help illustrate the kind of offpage optimization that you'll need to rank high in the search engines.

As I mentioned above, we'll need to analyze a bunch of things about the #1 ranked website for the term "diet information" (www.diet-i.com).

Again, these things include:
1. Which websites link to them
2. The number of websites linking to them
3. The Google pagerank of the website linking to them
4. The page title of the website linking to them
5. The anchor text used in the link linking to them
6. The number and type of links linking to the website that's linking to them
7. The number of outbound links on the website that is linking to them
8. The total number of links on the website that is linking to them
9. Whether or not the websites linking to them are deemed by Google as an authority website
10. The IP Address of the websites linking to them.

Which websites link to them
In order to do this, we'll go to Google and enter the following into the searchbox: link:www.diet-i.com



This will bring back a list of websites that back a link pointing to www.diet-i.com. These are www.diet-i.com's link partners. You'll notice that Google says there are about 461 webpages linking to www.diet-i.com.

Now that we have the list of websites, we'll need to analyze the quality of these websites in great detail.

The Number of Websites linking to them

Google shows that there are about 461 websites linking to them.



The Google Page Rank of the websites linking to them.

If we click on one of the webpages listed above:

(http://healthyweightlossplans.com/resources.php)

we'll see that the PageRank of this page is 2.




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search engine optimization technique 6

CHAPTER 3

“The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed”

You may or may not have heard people claim they can get listed in Google in only 24 hours. It seems that nearly 100% of the people you run across in forums act like in order to get indexed by Google in 24 hours is some miracle feat that can only be accomplished by doing some "top secret" marketing tactic or advanced optimization strategy.

Well, the truth of the matter is...

Getting listed in Google in under a day is quite easy!

First, let's define what "getting indexed by Google" means...

Let's say that you create a brand new website. For our purposes, we'll call it www.bradcallenscoolwebsite.com

If we go to Google and enter: www.bradcallenscoolwebsite.com into the search box, we'll see that no results are returned. See below:







The reason no results appear is because our website is new and it's not "in Google's index" yet. If you're not in their index, your site can't be ranked by them because they don't know your site exists...

So, in order to rank in Google, you must first get into their index. Once your website is in there index and you do a search like we did above, you'll see the screen below:



Notice your website title, description, and URL now appear... This website has been indexed by Google.

Ok, now that we've got that out of the way, let's talk about what NOT to do when trying to get indexed by Google. This drives me absolutely crazy when I see people doing this, and is actually what I did at one time as well. The following URL might look familiar to you:

http://www.google.com/addurl.html

This is Google's actual website submission form. They state that you can use this form to submit your website to their index of websites and it can take up to 6 weeks for your website to be placed into their index. I don't know about you, but 4 weeks is a heck of a long time to just wait for your website to be placed in their index rotation, let alone get a top ranking!

Never Use The Google Submission Form!

You should NEVER use this form, or any other of the top search engine's submission forms for that matter. These search engines include Yahoo, MSN, Altavista, and Alltheweb.

So, how do you get your website indexed within 24 hours?

Let's stick with our weight loss website for now, and I will take you through the steps you'll need to do to get indexed by Google in under 24 hours, guaranteed.

1. Go to Google and enter the broadest keyword you can think of that's related to your website. In our example, it will be "weight loss". Once you've done this, you'll see a list of Google results.
2. Browse through each website and pay particular attention to the Google PageRank of the website.

Note: Remember, Google PageRank is measured by the number of websites and the "importance" of those websites that link to your website. In general, the more websites that link to your website, the higher your PageRank will be.

So, as you're looking at these top ranked websites for the search term "weight loss", you should try to find websites with a PageRank of 5 or higher.

Once you've found several websites like this, you should check and see whether or not they have links pages. Usually you'll see links from their index page that say (resources, links, related sites, etc.) Now, you need to search their website for their contact information or information on getting a link from one of their high PageRank webpages.

Once you find their contact information you should send them an email asking if they will link to your website in return for you linking back to their website. If you do this correctly and professionally, they will respond and will place a link on their website to yours.

If you can manage to get 1 PR5 website to link to your website, you will be indexed by Google in under 3 days. If you can get 1 PR6 website to link to you, then you will be in Google's index in under 24 hours!

Sometimes persuading the higher pagerank websites is pretty tough, especially if your website is brand new, but there's another option you can pursue and that is ...

Purchasing links from high PageRank websites. The easiest and fastest way to do this is to visit 1 of the many link purchasing websites. Here are a few of the better ones that I personally use on a regular basis. I've listed them in order of which I view as the best.

http:///www.text-link-ads.com
http://www.linkadage.com
http://www.textlinkbrokers.com

Many times you can purchase 1 PR7 link for a 1 month time period for, say, $150. After the month is up, there is no need to renew because you are already in Google's index! So, basically by paying a 1 time fee of $150 you can be indexed by Google within 24 hours, with no work on your part.

Something else that I will typically do with new websites, is I will always link my older, higher PageRank websites to my new websites. If you already own 1 PR5 or 6 website, then place a link on the index page of that PR5 or 6 website and point it to your new website.

Leave the link there for 1-3 days and you'll quickly see your new website in Google's index! Once you're in the index, you can remove the link from your higher PageRank website.

It's as easy as that... So, you can see that getting indexed quickly by Google is VERY easy and doesn't take a rocket scientist to figure this out. One you're in Google's index, you can begin to do the things I'll be teaching you in the following chapters.

Thus far, you've learned:

1. How to properly select keywords that aren't too competitive
2. How to analyze the onpage optimization factors of the websites that aren't ranked in the top of the search engines for the keyword you selected.
3. How to properly optimize your own website for onpage optimization factors
4. And how to "get indexed by Google" in less that 24 hours”

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search engine optimization technique 5

CHAPTER 2

After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy.

Note: Don't overdo it though. If you simply repeat your keyword over and over like this: weight loss story about weight loss story that I have a weight loss story and weight loss story...

Google will immediately see your website as search engine spam and you will not rank well. So, try to keep in mind that you're creating your website for the eyes of REAL people.

Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:

Notice that it flows and doesn't really look too strange.





Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.

Properly include <alt> image tags ...
Next, add an alt image tag to the very top image of your webpage (This is usually your website's header graphic). Use the <alt> image tag using the text "weight loss story header".

The html code used to add an <alt> image tag would look like this:
<img src="YourGraphic.jpg" width="503" height="93" alt="weight loss story">

Note: If you're using Dreamweaver to create your webpage, simply highlight your graphic and then type "weight loss story" into the "alt" textbox within the properties menu. See below:



Next, click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture graphic" and "safe weight loss image". This ensures that Google won't view this as spam.

Force Google To Read Your Keywords First!

Now, remember I stated above that Google reads your webpage from top left, to bottom right? Well, in general they do, but because most websites contain a left hand column which contains all of their navigation links, as shown below:



Google WILL View all of the text in the left hand column Before The Body of the webpage. This isn't good for us, because we want Google to actually read our content first!

How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.

Here is what you need to do:
Rather than creating a table that looks like this, which is essentially what the website above looks like...



You should create a table that looks like this:



By doing this, Google will read the top left hand row/column first (This is labeled "empty column") BUT will see that it is empty, so it will then read the body text of your webpage and then read the 2nd left hand row/column which contains your navigational links! :-)

That's all there is to it!

In summary, I really want to point out the fact that, although good onpage optimization is something you'll really want to do, it is NOT how you make dramatic changes in your search engine ranking!

This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you'll really move up in the search engines.

Note: Keyword Density is the percentage of times a keyword appears on your page, compared to the total number of words on the page.

Example:

If there were 10 total words on a webpage and your keyword, "dog", was listed on the page 3 times, the keyword density for the word "dog" would be 30% (3/10=.30).

Anyway, before we move on, I want you to know that what I've taught you so far are only onpage optimization methods. These are things you should do to your webpages, but will only move your website up a few places in the search engines. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize this perfectly for Google and the other major search engines!


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search engine optimization technique 4

CHAPTER 2

“How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!”


Ok, so now we've selected our main 3 keywords:
1. weight loss story
2. weight loss picture
3. safe weight loss

Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll learn about later.




Ok, so now we've selected our main 3 keywords:
1. weight loss story
2. weight loss picture
3. safe weight loss

Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll learn about later.

Let's Optimize Our Webpage ...

Step 1: The first thing we need to do is select a page Title for our website.


The page title should:
Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:
Welcome to our website!

It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:
weight loss story and weight loss picture and safe weight loss

Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture

Notice that I've:
1. Taken out all of the "ands"
2. Replaced one of the "ands" with a "|" character
3. Note: This character is located on the keyboard directly above the "enter key".
4. Combined the keywords "Safe Weight Loss" with "Weight Loss Picture”

Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!

Always Combine Your Keywords In The Page Title!

When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.

Add <h1> header tags

Next we'll need to add 1 <h1> header tag and place our most important keyword there.

The <h1> header tag should be as far towards the top left hand side of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page, and then follows down to the bottom right hand side of the page. So, it's best to place your <h1> header tag on the top left hand or top/middle portion of your page.

You can think of an <h1> header tag as a title for whatever content you have on your page. For example, the <h1> header tag of this chapter would have been:

"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!”

... and the html code used to create this title would look like this:
<h1>"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!"</h1>

Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Weight Loss Story</h1> would be a perfect header tag.

Note: If you're using an html editing program such as Dreamweaver, all you have to do is highlight the text you want to make your <h1> header tag, as shown below:

"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!”

... and then click the dropdown button from the properties menu, and select "heading 1" as shown below. That will automatically enclose your text within <h1> header tags.



Add <h2> header tags

Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage.

A good <h2> header tag for our example would be:

<h2>safe weight loss<h2> (Usually it's best to place your primary keyword in your <h1> tags and your secondary keyword within the <h2> tags.

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search engine optimization technique 3

CHAPTER 1

We now know we can easily out optimize this #1 ranked website!

... At least for all the onpage optimization factors that Google deems as important. The reason we know we can out optimize them is because of the following things we've found out by

1. The website is not using the keyword "weight loss stories" in an <h1> header tag.
2. The website did not use <alt> image tags containing the keyword "weight loss stories".
3. The website did not place the keyword "weight loss stories" at the very end of the page.
4. The website has a low Page Rank of 4, which can be beaten. We can easily achieve a Page Rank of 5. I'll show you the exact steps for this in the coming chapters.



The website is ranked with their subpage (Weight_loss_success_story.htm). By optimizing our index page for this keyword, we can one up them.

Remember, the main idea behind ranking well on Google is to analyze the top ranked websites to find out exactly what they're doing and then do those things, BUT just a little better to one up them and obtain a better ranking.

We'll continue to go through the same process for the other 2 keywords we've found. It is best to analyze the top 5 ranking websites for each keyword.

Note: If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably not best to shoot for that keyword until we build some momentum and get some initial traffic from the easier ranking keywords with less competition, like I mentioned earlier.

Above I mentioned that keyword research was very important in building traffic. Some other very good resources for building keywords and finding niche phrases include the following:


http://inventory.overture.com
(web-based version of goodkeywords.com)
Cost: Free



http://www.keywordlocator.com
One Time Cost: $87



http://www.wordtracker.com
Monthly Cost: $52.70



That wraps up chapter 1 and the first steps you need to follow in order to choose which keywords you're going to target. This is probably the most crucial step in optimizing any website. You MUST build a solid foundation by selecting the keywords with the right amount of competition or you're doomed for failure.

Ok, let's move on to chapter 2!



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search engine optimization technique 2

CHAPTER 1


For example, on the page below this website is linking to www.motivation123.com. So, this website is casting a "vote" for www.motivation123.com, thus increasing the Page Rank of www.motivation123.com.



In order to see your own website's Google PageRank, as well as others, you must have the Google Toolbar installed on your computer. You can get that for free here:



http://toolbar.google.com

Once you've installed the Google Toolbar, it will be located at the top of your web browser as shown below:



Seeing that the #1 ranked website for this keyword only has a PageRank of 4 is also good news for us, because a PageRank of 4 should be easy to obtain. Remember, the ONLY way to increase our website's PageRank is by getting other websites to link to us (getting other websites to "cast votes" for us). Later, I'll teach you the right way to get thousands of links pointing to your website in a matter of a few days.

View The Source Code

Every website on the internet is created using a programming language called "html". In order to see the "html code" that is used to create a webpage, we must click "view", then "source" within our web browser as shown below:



This will open up a text file for us to have a look at and see if this website is actually optimizing their "Onpage Optimization factors".
See text file below:



* Side Note: There are 2 types of search engine optimization methods, onpage and offpage optimization. We'll cover offpage optimization in later chapters, but for now we're going to have a look at "Onpage Optimization".

As we view the source file from this website, we need to look for a few things.

a. Whether or not they are using <h1> header tags and are placing the keyword "weight loss story" within those tags. In this case, they are not... AND they aren't even using <h1> header tags at all! Another great thing for us!

b. Whether or not they are using their main keyword in the <title> tags of the website. In this case, they are, which is one of the main reasons they're currently ranked highly for "weight loss stories".



Whether or not they've bolded, underlined, or italicized the words "weight loss story" anywhere in the body of the webpage. In this case, yes... they have. They've actually bolded the keyword "weight loss stories" 4 different times throughout the webpage. At first glance, it looks as though this is another one of the major reasons they've managed to grab the top spot for this keyword. Bolding is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy.



Whether or not they are using image tags and placing the keyword "weight loss stories" within that tag. In this case, that answer is easy because they're not even using any images at all! This is definitely something we can do when optimizing our website. And another thing we can do to "one-up" this #1 ranked website. It is best to add images that are actually named after our main keyword. For example, we could insert an image and call it weight-loss-stories-graphic1.jpg and so on.

The final thing we want to note is whether or not they've placed the keyword once at the very beginning of the copy, and once at the very end of the copy. In this case they have placed it near the beginning BUT have not placed it at the end. This is another thing we can do to better optimize our webpage.

the next search engine optimization technique page3

read more...>>>search engine optimization technique 2

search engine optimization technique

CHAPTER 1
“Optimize The Wrong Keywords And You'll Likely Never See Results ...”

Note: Before you begin, if you're NOT 100% serious about getting your website to the
top of Google and the other major search engines, DO NOT read another word. Only
read on if you plan to put into action, everything I will be teaching you. It's best to print this e-Book off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking.

Ok, on to chapter 1...
If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things.

Let me give you a specific example of what your very first steps MUST be when creating any website.



In our example, let's create a weight loss related website. Our weight loss related website will primarily sell a weight loss eBook. Before we start creating and collecting content for the website we need to do a little keyword research. This is VERY important and should not be skipped. To do our keyword research we need to visit a few websites.
The first of which should be http://www.goodkeywords.com. They have a very good keyword tool and best of all, it's free! Once we've downloaded this software, we can enter the most generic keyword for our website into the software. In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return a list of related terms.





SINo. is a next numbering system and just shows shows you the rank of which keyword was searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194 times in the Overture search engine last month. The Words column shows the specific keyword that was searched. If you enter "weight loss", the Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were searched for last month.
The "count" column will then show us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can take that number times 3, in order to estimate the number of times that keyword has been searched within Google for the previous month. Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people when I first begin my online endevours.

Do NOT start off by optimizing for the keyword "weight loss"

Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For now, just take my word for it. I'll be teaching you later why starting with these highly competitive phrases is not smart. Let's take a quick peek at Google so I can show you exactly how many websites are competing for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase!





I don't know about you, but that's an awful lot of websites to be competing against, especially if you're just starting. By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss", but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords. Ok, so back to finding which keywords we want to target. If we scroll down, we can find some more specific keyword phrases like "weight loss story", "weight loss picture", and "safe weight loss".





These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.
We'll begin with the keyword "weight loss story" because people looking for weight loss stories are more than likely trying to find out how to lose weight and may buy your weight loss eBook. You'll notice that the #1 ranked website for "weight loss story" at the time of writing this
e-Book is: http://www.runwalkjog.com/weight_loss_success_story.htm
which is not a top level webpage, meaning it's not simply http://www.runwalkjog.com/



This is good news for us because, typically, if a website's subpage is ranking well in Google, we have an immediate advantage if we choose to target the same keyword with our homepage (i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's usually easier to rank well for your homepage than any other webpage on your website.

You'll also notice that the website has a Google Page Rank of 4.





Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites.

the next search engine optimization technique page2

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