CHAPTER 2
“How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!”
Ok, so now we've selected our main 3 keywords:
1. weight loss story
2. weight loss picture
3. safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll learn about later.
Ok, so now we've selected our main 3 keywords:
1. weight loss story
2. weight loss picture
3. safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll learn about later.
Step 1: The first thing we need to do is select a page Title for our website.
The page title should:
Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
When creating your page title, it should not look like this:
Welcome to our website!
It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:
weight loss story and weight loss picture and safe weight loss
Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.
This would be a perfect title for your webpage:
Weight Loss Story | Safe Weight Loss Picture
Notice that I've:
1. Taken out all of the "ands"
2. Replaced one of the "ands" with a "|" character
3. Note: This character is located on the keyboard directly above the "enter key".
4. Combined the keywords "Safe Weight Loss" with "Weight Loss Picture”
Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!
When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.
Add <h1> header tags
Next we'll need to add 1 <h1> header tag and place our most important keyword there.
The <h1> header tag should be as far towards the top left hand side of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page, and then follows down to the bottom right hand side of the page. So, it's best to place your <h1> header tag on the top left hand or top/middle portion of your page.
You can think of an <h1> header tag as a title for whatever content you have on your page. For example, the <h1> header tag of this chapter would have been:
... and the html code used to create this title would look like this:
<h1>"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!"</h1>
Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Weight Loss Story</h1> would be a perfect header tag.
Note: If you're using an html editing program such as Dreamweaver, all you have to do is highlight the text you want to make your <h1> header tag, as shown below:
... and then click the dropdown button from the properties menu, and select "heading 1" as shown below. That will automatically enclose your text within <h1> header tags.
Add <h2> header tags
Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage.
A good <h2> header tag for our example would be:
<h2>safe weight loss<h2> (Usually it's best to place your primary keyword in your <h1> tags and your secondary keyword within the <h2> tags.
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